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Overview:
We have the pleasure to present ourselves as a Reputable Advertising Agency established over the Lebanese market since November 2003.However AdWays Group team carry out nine years of experience in the Advertising& Publicity Fields. It success keys lies in its professional personnel, AdWays is building new perspective and vision,
Aiming for fulfilling its mission and objectives ,this experience has built up an extensive knowledge and know how in:Advertising&Marketing, Printing &Production, Multimedia, E-communication , & web Design ,etc…
Mission:
To create focused communication that will give our clients the competitive edge. This will be achieved through a professional approach and a thorough understanding of our clients' needs.
Vision:
To understand the client's business as well as the client does. Create Strategic solutions that translate into success in a competitive environment.
Strategic Planning:
We are known by the brands we build. At Adways, each Brand has a dedicated brand Management team that works closely with the client's marketing team.
Strategic account planning, more than anything else, gives a definite direction to our efforts. The objective is to integrate marketing efforts with focused communication that translate response into sales
Media Planning & Buying:
Media Planning is at the heart of innovation. It is the core differentiator that gives our clients the exposure their brands deserve. Our media planning cell takes into account the psychographic and demographic profile of the target audience to maximize reach and effectiveness. AdWays has an excellent track record with all the publications, outdoor and electronic media. Our relationship with the media ensures that we stretch the value of the clients' money.
Print Production:
We optimize the cost-quality equation to balance the spend. This is achieved by maintaining an extremely high standard of production quality and coordinating with a panel of reputed printing and processing houses. Our production team ensures that irrespective of the size of the job, the outcome is precise and delivered on time.
T.V & Radio production:
Adways has the talent, resources and expertise to take an idea from the story board to a fully finished commercial. This includes coordinating with the finest production and Post-production houses and directors around the world.
Getting voices to paint a picture in the minds of the consumer'- this is what our Radio Production aims for. Usage of Radio Spots and sponsoring Radio programs has resulted in dramatic increase of brand awareness for most of our clients.
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