Profile
AdWays Group covers its warmest regards to its prestigious clients and visitors, and welcomes them
to the wonderful world of communication amazement and augmented prosperity.
AdWays was established in Beirut in November 2003, and it is now known as one of the most reputable Advertising Agencies and Media Buying Unit in Lebanon and the Arab World carrying out more than nine years of experience in the Advertising & Publicity Fields. Our PR & Communication Company possesses a successful track-record of working with established and emerging companies and organizations who seek results and excellence in the following core competencies:
• Media Planning and Buying
• Creative and Conceptual Design (Creation & Adaptation)
• Press File (Newspapers and Magazines)
• Radio and TV Publicity
• Outdoor Advertising
• Public Relation
• Clients Serving
• TVC and Radio Commercials Script & Concept Till Final Execution
• Marketing Research and TGI
• Sales Promotion Planning and Executing
• Copy-Writing, Adaptation & Translation to/from Any Language
• Musical Video Clips productions
• Photography
• Documentary and Industrial Film Making
• Monitoring of Our Clients and Competitors Activities
• Reputation Management
• Strategic Communications & Positioning
• National & International Media Relations
• Media Training
• Public Relationship consultancy
• Crisis Management
• Event Production Services
• Issue Sponsoring
• The Social Record
• Internal Communication
• Event Reporting
• Internal Production
to the wonderful world of communication amazement and augmented prosperity.
AdWays was established in Beirut in November 2003, and it is now known as one of the most reputable Advertising Agencies and Media Buying Unit in Lebanon and the Arab World carrying out more than nine years of experience in the Advertising & Publicity Fields. Our PR & Communication Company possesses a successful track-record of working with established and emerging companies and organizations who seek results and excellence in the following core competencies:
• Media Planning and Buying
• Creative and Conceptual Design (Creation & Adaptation)
• Press File (Newspapers and Magazines)
• Radio and TV Publicity
• Outdoor Advertising
• Public Relation
• Clients Serving
• TVC and Radio Commercials Script & Concept Till Final Execution
• Marketing Research and TGI
• Sales Promotion Planning and Executing
• Copy-Writing, Adaptation & Translation to/from Any Language
• Musical Video Clips productions
• Photography
• Documentary and Industrial Film Making
• Monitoring of Our Clients and Competitors Activities
• Reputation Management
• Strategic Communications & Positioning
• National & International Media Relations
• Media Training
• Public Relationship consultancy
• Crisis Management
• Event Production Services
• Issue Sponsoring
• The Social Record
• Internal Communication
• Event Reporting
• Internal Production
To create focused communication that gives our clients the competitive edge. This will be achieved through a professional approach and through understanding our client's needs.
Each client is unique. Our press publicity programs are always customized to reflect and communicate that uniqueness. We believe in the spirit and practice of partnership: thus for every client and every project we bring to bear the accumulated expertise and experience of our entire agency.
Our vision is to understand the client's business as well as what the client needs. We create strategic solutions that lead to success in a competitive environment.
Our vision is to understand the client's business as well as what the client needs. We create strategic solutions that lead to success in a competitive environment.
AdWays possesses the tools and expertise to determine where you stand, where you are going to be, and how you will get there.
We determine customer needs and identify future market as an initial step in strategic planning. We define your company mission, goals, and strategic plans for years to come.
Implementation generally occurs through our official directives and control systems that flow through our divisions, departments, sections, and eventually to individuals. Each individual receive a set of objectives that allow your company to attain its' mission and goals. Our strategy formulation and planning process consists of the following primary building blocks:
• Assessment of the company's current position.
• Identification of the company's desired position.
• Evaluation of the strategic gap between the two and the critical issues to be resolved in order to close the gap.
• Formulation of strategies and action steps to resolve the critical issues.
The development of goals is the key step in effective strategic planning. For this, AdWays media planning specialists strongly believe that the goal has four main important characteristics:
• It must be specified in order to be realized.
• It must be measured to determine whether or not the company is making progress toward the goal.
• It must be targeted in order to accomplish the desired outcomes.
• It must be time specific because goal achievement is usually based on a specific time frame, and accountability for achieving the goal is significantly enhanced when it is linked to a deadline.
We determine customer needs and identify future market as an initial step in strategic planning. We define your company mission, goals, and strategic plans for years to come.
Implementation generally occurs through our official directives and control systems that flow through our divisions, departments, sections, and eventually to individuals. Each individual receive a set of objectives that allow your company to attain its' mission and goals. Our strategy formulation and planning process consists of the following primary building blocks:
• Assessment of the company's current position.
• Identification of the company's desired position.
• Evaluation of the strategic gap between the two and the critical issues to be resolved in order to close the gap.
• Formulation of strategies and action steps to resolve the critical issues.
The development of goals is the key step in effective strategic planning. For this, AdWays media planning specialists strongly believe that the goal has four main important characteristics:
• It must be specified in order to be realized.
• It must be measured to determine whether or not the company is making progress toward the goal.
• It must be targeted in order to accomplish the desired outcomes.
• It must be time specific because goal achievement is usually based on a specific time frame, and accountability for achieving the goal is significantly enhanced when it is linked to a deadline.
Media Planning is at the heart of innovation. It is the core differentiator that gives our clients the exposure their brands deserve. Our alerted media planning department takes into consideration the psychographic and demographic profile of the targeted audience to maximize reach and effectiveness with creativity. AdWays has an excellent track record with all the publications, outdoor and electronic media. Our relationship with the media ensures that we stretch the value of the clients' money using the most effective tool no matter what the budget is.
After getting the brief from the client, and after a study for the product or the service to be advertised (taking into consideration the budget and the targeted consumers), we choose the best advertising medium and tool based on the data we gathered in order to secure our client's objectives, save their money, keep their brand equity and maintain our good reputation in the media field.
AdWays Group is undertaking advertising campaigns for some of the largest Lebanese corporations & Pan Arab (Banks, Hospitals, Hotels, Ministries, Airlines, Insurances, Investment companies etc ….) in recognized newspapers and magazines in Lebanon, the Gulf region and the newspapers in the North Africa region.
After getting the brief from the client, and after a study for the product or the service to be advertised (taking into consideration the budget and the targeted consumers), we choose the best advertising medium and tool based on the data we gathered in order to secure our client's objectives, save their money, keep their brand equity and maintain our good reputation in the media field.
AdWays Group is undertaking advertising campaigns for some of the largest Lebanese corporations & Pan Arab (Banks, Hospitals, Hotels, Ministries, Airlines, Insurances, Investment companies etc ….) in recognized newspapers and magazines in Lebanon, the Gulf region and the newspapers in the North Africa region.
We optimize the cost-quality equation to balance spending. This is achieved by maintaining extremely high standards of production quality and by coordinating with a panel of reputable printing and processing houses. Our production team ensures that, no matter how big the project is, the outcome is precise and is delivered on time.
AdWays has the talent, resources and expertise to take an idea from story board to a fully finished commercial. This includes coordinating with the finest production, post-production houses, and directors around the world. Getting the voices to draw a creative picture in the minds of the consumer; this is what our Radio Production aims for. Usage of Radio Spots and sponsoring Radio programs has resulted in dramatic increase of brand awareness for most of our clients.
